First, it gives the ability to have unlimited links in your bio □□ This is a big departure from the traditional 24-hour lifetime format we’ve seen from stories in the past and it’s an especially powerful one because it allows you to move past two restrictions many of us considered the most limiting for our business accounts. Highlights stay on your profile until you remove them, and you can have as many highlights as you’d like.” Once you’re done, your highlight will appear as a circle on your profile that plays as a stand-alone story when someone taps it. From there, you can choose any stories from your archive, select a cover for your highlight and give it a name. To create a highlight, tap the “New” circle at the far left. Instagram describes the feature as: “Stories Highlights appear in a new section on your profile below your bio.
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